Kettari Foundation - Learning of course

This 8-week Masterclass course on creative industries is designed to provide a comprehensive overview of the various aspects of the field. From marketing and branding to creative problem-solving and innovation, students will learn the skills and knowledge needed to succeed in the creative industries. The course also includes a focus on the legal and strategic considerations related to the field, including intellectual property protection and the future of the creative industries.»

Sergi has also been involved in various consulting and production projects for FIFA and Georgian Football Federation’s Project “We are one team”, AXIS (development company), Georgian Department of Tourism and Resorts, ArtArea, TV9 (Georgia), Imedi TV (Imediator), TVN Style (Poland), and VOD services of an European Internet provider UPC.
From September 2015 to February 2017, Sergi worked as the Deputy General Director at Georgian Public Broadcaster.

Career

True creativity isn't solely fueled by talent, but by the unwavering dedication to continuously improve and expand one's knowledge and skills. The thirst for learning and growth is the key to unlocking the full potential of one's creativity.

Sergi Gvardzhaladze

Sergi Gvarjaladze is a well-known Georgian-German creative industry specialist, TV and radio presenter, film director, media manager, and producer. He has over 30 years of experience in the fields of TV, radio, and digital media production, PR and marketing, music production, and documentary.

Sergi is the founder and head of Electronauts (annual innovative music awards and a foundation). He has also been involved in a number of other notable projects over the course of his career. In 2000, he founded KOMUNA and MUZORAMA, and in the same year, he became the CEO of independent media production company KOMUNAMEDIA. He also started producing for Georgian Public Broadcasting Corporation. Through the years, he has also been involved in several music projects including Sakhli, Genetic Code, Georgian Dance Mpire, Bibi da Sergi, and Jorjick/SirG.

He was one of the founders of “European House” an independent NGO/Think Tank raising public awareness and policy research, with the goal of Georgia’s integration into the European Union. He has also been managing “Adjara Musichall” - the biggest Entertainment centre in the region.

In May 2017, he served as the Promoter/Producer of the Europe Day event of the EU delegation in Georgia.
From February 2017 to April 2018, he worked on the Junior Eurovision Song Contest project as an executive producer and was also a member of the JESC Steering group at the European Broadcasting Union. From April 2018 to August 2019, he served as a Special Adviser to the Mayor of Tbilisi and was the Project Manager for the Tbilisi Night Time Economy Development Project.

In July 2022, he became the Chief Development Officer at Kettari Foundation.
He is also an award-winning professional, having won the “Golden Feather” award from the International Journalist Foundation and the TEFI television prize.

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Creative Industries 360

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Course Schedule

Week 2:

Marketing and branding strategies for the creative industries

Vladimir Ayuev - Strategist and independent marketing consultant. Develops a meaningful and value-oriented approach, conducts educational workshops for entrepreneurs Think.Plan.Act.

Week 1:

Introduction to the creative industries